About Us


N.E.L.A., a place of ingenuity fueled by its D.I.Y sensibilities, deep-rooted history in Music, Hotrods, Motorcycle culture, BMX, Skate & Graffiti to name a few.

We are not just another clothing company. Our mission is to develop a dialogue around the history of N.E.L.A., often times lost or left in obscurity, that can be discovered by society as a whole.

From tales told by the elders, natives and those who currently engage in supporting their cohesion, we help tune the cultural narrative allowing her unique energy to resonate.


5N X 110E X Northeast Los Angeles